From working on carnival rides, fishing the North Sea to designing children's museum exhibits and most recently working to create that significant emotional experience for consumers, Andy Wells is all about passion and drive.

Born in Yorkshire, England in 1959 and educated in Hull, England, Wells earned his Mechanical Design Engineering Degree from the Hull Technical College. Although not the original goal, it has allowed him to travel the globe in search of excellence.

Today, after living, working and designing on 3 continents, Wells' passion is still creating great designs and coupling it with the power of presentation.

Clarity not clutter

There are no bad ideas

Listen to your audience

Power is in the presentation

Let the merchandise be the messenger

Knowledge seeking cultivates creativity