Social Strategy (London Business School)
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With marketing teams operating independently worldwide, London Business School’s social wasn’t consistently hitting the mark.
We worked with the global marketing team to up their content game, completing an audit of their existing output before defining areas for improvement and expansion.
This prompted an exploration into their key brand expressions with a focus on the use of their brand’s red line device.
Finally we created a social guidelines document and supplied templates for easy localisation.
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Design Lead / Motion Designer
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Social templates / Social guidelines document
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RedwoodBBDO
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Creative Director - Nick Duxbury
Editor - Andrew Jobling
