The Guardian x Belazu

  • Hot off the heels of a fresh rebrand, Belazu needed to cement their position as the go to brand for chef-grade ingredients on the supermarket shelf.

    We created a regular pulse of recipe content from the UK’s top chefs, to increase brand recognition across the year. This included the first ever coverwrap of The Guardian’s flagship culture magazine; Saturday.

    As lead designer I rolled out an art direction across multiple print and digital applications and attended the photoshoots.

  • Design Lead

  • First ever coverwrap of Saturday Magazine, regular print articles in Feast and Observer Food Monthly and repurposed online articles

  • Guardian Labs

  • Creative Director - Cheryl Carulli
    Picture Editors - Rebecca Shannon, Deborah Castle
    Commissioning Editor - Cassia Geller
    Photographer - Ola O Smit
    Prop stylist - Anna Wilkins
    Food Stylists - Ellie Mulligan, Esther Clark

 
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