The Guardian x Peloton

Peloton wanted to keep people motivated during the post Christmas slump.

Our campaign spanned 12 online articles and 6 print placements in the Guardian’s flagship weekend magazines: Saturday & The Observer Magazine.

Working closely with illustrator Sören Selleslagh I defined and rolled out the art direction across the campaign.

This involved commissioning bespoke illustrations for 3 articles and creating a graphic library of shapes to be used on articles with stock imagery.

Design Lead / Art Director

Print and digital editorial campaign including 6 placements in the Guardian’s flagship weekend titles: Saturday & The Observer Magazine

Guardian Labs

Creative Director - Cheryl Carulli
Picture Editor - Rebecca Shannon
Picture Researcher - Sandra Keating
Commissioning Editor - Siam Goorwich
Illustration - Sören Selleslagh
Photography - Andy Donohoe