New Opportunities Campaign (FedEx)
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In 2020 the world turned upside down.
FedEx needed to be positioned as the go to partner for e-commerce businesses, helping to navigate the choppy waters of a global pandemic and drive an acceleration to online business.
New Opportunities was the full 360 campaign to deliver that message above and below the line, to be executed across FedEx’s 32 European markets.
All creative was produced at the peak of the first lockdown in 2020. This brought the challenge of producing a campaign using solely stock and brand library imagery and footage.
The campaign ranged across a multitude of touch points from a hero TVC, to reports, social, webinars and banners. Even including a toolkit for FedEx’s European markets to build their own localised assets.
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Lead designer, Motion designer
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TVC, social content, webinars, Digital reports, translation templates, digital banners, landing pages, eDMs, campaign toolkits
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RedwoodBBDO
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Creative Director - Nick Duxbury
Art Director - Martin Bubb
Creatives - Jess Cole, Clare King
Editor - Andrew Jobling
TVC (created purely from stock and brand library footage):
Sentiment report (translated into 32 different languages):
Trade trends report:
Trend report social:
Webinar:
Webinar social:
Webinar key takeaways - follow up document (scrolling PDF)
