Turn Likes into Loves (FedEx)
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With online sales booming, FedEx wanted business owners to know about their new delivery offering tailored to SMBs. We produced a suite of videos for social, each highlighting a specific reason to ship with FedEx.
These were targeted directly to business owners with a graphic treatment directly inspired by the online world. This utilised emojis, UI and a frantic, glitchy animation style.
This was supported by a longer form video, that baked all those benefits into one piece of content. The final video was used by FedEx sales teams when presenting to prospective clients or dropping into sales decks.
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Art direction, Lead desiger
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Social content, Explainer video, Sales tools
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RedwoodBBDO
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Creative Director - Nick Duxbury
Copy - Clare King
Motion designer - Romaine Reid
Style frames:
Storyboard:
Motion design - Romaine Reid